A series designed originally for use in the new (Stereo) Seeburg Jukeboxes, which had a special 33 ⅓ RPM mechanism. Marketed tly with Seeburg as "Stereo Seven", a stereo recording on a seven-inch disc, they were meant to capitalize on a unique "Stereo" product and was good for demonstrating the new Hi-Fidelity recordings.
First issued as 5-disc packs (5 individual discs) in a set highlighting the full LP with one song on each side. Included a photo of the LP cover art to be displayed in the front of some glass s, and also included title strips (and 5 records) in a paper envelope. Later, they released this series only on one disc with 6 tracks truncated from the LP and also named them "Special Coin Operated Release". Both of these, either single disc or 5-disc sets, usually have a "JS7" catalog # sequence, the "J" meaning for jukebox.
Columbia announced in the August 3, 1959, issue of Billboard that they were releasing eleven new stereo-33 singles commercially. Same label color and logo design but having "S7" catalog number prefix and missing the first letter "J." This initial batch of stereo-33 singles offered to the general public included:
1959:
S7 30339 - Johnny Horton - The Battle Of New Orleans / All For The Love Of A Girl
S7 30410 - Johnny Mathis - Small World
S7 30421 - Duke Ellington And His Orchestra - Anatomy Of A Murder / Flirtibird
S7 30427 - Johnny Cash - I Got Stripes / Five Feet High And Rising (9/7/59)
S7 30430 - Frankie Laine - El Diablo / The Valley Of A Hundred Hills
S7 30434 - Tony Bennett With Ralph Burns And His Orchestra - Smile / You Can't Love' Em All
S7 30441 - Mitch Miller And The Gang - Goodnight Irene / On Top Of Old Smoky
S7 30443 - The Four Lads With Frank De Vol And His Orchestra - Got A Locket In My Pocket / The Real Thing
S7 30444 - Kirby Stone Four - Volare / I Love Paris
S7 30445 - The Percy Faith Strings - The Song From Moulin Rouge / Bouquet
S7 30447 - Ray Conniff & His Orchestra - Love Is A Many-Splendored Thing / Please
