Mass Appeal

American media company from New York City, founded as a graffiti magazine in 1996 by Patrick Elasik (deceased) and Adrian Moeller, it has since grown to include a magazine, website, film, television, music label, and creative agency following an acquisition by American rapper Decon.

In 2014, the hip-hop record label was founded by Nas and Universal Music Group. The label has since gone on to release music from artists including Nas, Run the Jewels, Fashawn, Bishop Nehru, Boldy James, J Dilla, Dave East, Mannie Fresh, Cuz Lightyear and DJ Shadow.