Challenge (2)

U.S. record label (1926-1930). This was the cheapest label marketed by Sears Roebuck & Co, selling for just 24¢ per disc, or 10 for $2.29. Introduced in Sears' 1926 catalog, it was marketed with the disclaimer "If you want the best, we recommend the Silvertone".

Earliest releases were produced by American Record Corporation from 1929 until Sears discontinued the label in 1930.